The New King of URL Shorteners is dead, long live! Check out the successor to the popular URL shortener and discover the new king of URL shorteners

It’s the end of an era – the legendary URL shortening service,, has been officially laid to rest. But fear not, internet users, as Google has introduced its successor, In this article, we will explore what is, its features, and how it compares to its predecessor.

What is is a URL shortening service, just like Its purpose is to convert long, cumbersome URLs into shorter, more manageable links. These shorter links are much easier to share on social media platforms, email, and messaging apps.

But is more than just a URL shortener. It is a comprehensive tool that offers users many features to improve their experience. It comes with a QR code generator, which allows users to create codes that can be scanned to access the shortened URL. It also provides detailed analytics, allowing users to track clicks, geographical location, and device type.

How does compare to

One of the main reasons for the switch from to was the former’s limited features. has been designed to address these limitations and offer a more comprehensive solution.

Firstly, offers users the ability to customize their shortened links with their domain name. This can help businesses create more memorable links that align with their branding.

Secondly, has a more intuitive user interface that is easy to navigate. It offers users the ability to manage and organize their links more efficiently.

Thirdly,’s analytics are much more detailed and offer users valuable insights. They can track click-through rates, device types, and even the times of day when links are clicked.

Finally, offers users the ability to add UTM tracking codes to their links, enabling them to track campaigns and measure their effectiveness.

Why switch to

If you were a regular user of, you may be wondering whether it’s worth switching to The answer is a resounding yes. offers a more comprehensive toolset that makes it easier to manage and track your links.

Moreover, is likely to become the go-to URL shortening service, now that has been discontinued. This means that you can expect more updates, features, and support in the future.


In conclusion, is the successor to, and it has big shoes to fill. However, it is clear that is more than up to the task. With its comprehensive toolset, detailed analytics, and customizability, is the perfect URL shortening service for individuals and businesses alike.

So, long live the king,! We welcome you with open arms and can’t wait to see what the future holds for this exciting new tool.